Step 1. Preparing Your Home for Sale
Market Analysis & Pricing
Preparing: Consultation & Home Analysis
Through our extensive comparable home research and comparative market analysis process we can determine the accurate listing price that will bring your property to a successful closing. Our comprehensive market analysis (CMA) will provide us with an accurate summary of all recent home sales data and market statistics for homes comparable to yours. We use this information to ensure your property stands in a class of it’s own against comparable properties on the market prior to listing your property.
Preparing: Market Trends & Pricing Factors
The first and most important step in your home selling process is pricing your property right for the market. Through utilizing the results found in your comparative market analysis, data from current market trending and unique property features we can pinpoint the exact listing price that will bring you the maximum selling price both timely and efficiently.
There are several factors involved in a successful sell which include supply (inventory) vs demand, buyer activity vs timing and unique qualities that set your home apart. To see the affects of pricing view our pricing info guides.
Property Pricing & Affect
See the difference between right pricing vs overpricing
Listing Price Comparison
See how listing price relates to percentage of buyers
Activity vs Days on Market
See how buyer activity and days on market affects sale
Preparing Your Home: Property Condition and Presentation
Presenting your home at its very best is a critical part of our marketing strategy. We will assist you in staging your home prior to any professional videography or photography takes place.
Preparing: Repairs & Upgrades
We suggest repairs and upgrades for the home that will make it more attractive to buyers for a quicker sale. These suggestions can include a comprehensive cleaning of the home, fresh paint, new carpet, or new appliances.
Preparing: Seeing Your Home Through Buyers’ Eyes
Before placing your property for sale, one common mistake is not seeing your property through buyers’ eyes. Take your focus off the sale from your perspective and look at your property from the aspect of the buyer. Is the property meticulously clean, organized, odor-free, repair-free, updated, well-manicured lawn front and back, and are there any unique upgrades or renovations that set your property apart from comparable homes?
We will review all these factors with you and together determine the best solution to ensure you receive the maximum value and timely sale. In many cases staging your property for professional photography and walk-through viewings will bring you the best results. Since more than 90% of home searches start online, having professional photography showing all the fine details is crucial to getting the most value for your home as well as taking full advantage of buyer timing to bring in offers.